What is Attraction Marketing?
Wednesday, November 11, 2009 at 12:51AM 
Here's what Attraction Marketing is...
It's what separates the SUCCESSFUL from the STRUGGLING.
If you do not understand this, or understand this but not apply this, you will continue to STRUGGLE with your Network Marketing business.
In a nutshell, it's about attracting people to YOU and your Network Marketing business instead of chasing after them.
What we usually see in traditional selling is where the seller advertises and cold call people to find leads, then qualify those leads that the seller finds to see whether they have an urgent need to buy or have the financial means to buy whatever the seller is selling.
Once the seller finds the 'qualified' leads, he/she does some kind of presentation to the 'qualified' leads to show how good whatever the seller is selling is. Some are convinced and buy, some are not and throws objections at the seller, which the seller works to overcome.
In this scenario, who's chasing who?
You got it. It's the seller chasing after people.
Here's the thing about selling. People don't like being sold. They don't like it when people call them on the phone to pitch them on a product or service. They don't like it when advertisements bombard them to make the purchase. They don't like being prospected and don't like their objections being handled.
Why?
Because being sold does not feel like it's their decision. Even if they are making the final decision, it doesn't feel that way when something is sold to them. There's that gut feeling that doesn't sit well, and they resist... even if all the objections they have are answered to their logical satisfaction.
On the flip side, people do LOVE to buy. Shopping is one of the most popular pass times for people (at least in affluent countries). People drive all the way to the outlets to find great bargains. They go to shopping malls weekends after weekends to satisfy their shopping cravings. Online shopping? A pure pleasure of an experience for many.
Why?
Because people are the ones chasing after the products/services. It's their decision.
How does this relate to you and your Network Marketing business?
Well, the same concept applies to your Network Marketing business. When you are chasing after your friends and family or cold calling people (perhaps purchased leads), you are SELLING to them. People don't like being sold. That's why, unless you get really good at selling, you will encounter a lot of resistance.
If you apply attraction marketing, your prospects will be coming to you. The prospects will be the ones who initiate contact via phone, email, etc. You are the HUNTED instead of the HUNTER.
How do you do that?
By becoming a person of value.
You have to increase your value to others in the marketplace. The more valuable you become to others, the more others will seek you out.
In order to become this 'person of value', you must increase your value to others through education and experience.
Your prospects are looking for solutions... solutions to their health problems, legal problems, financial problems, etc. All you have to do is to offer real value to your prospects. Solutions to their most pressing problems.
By doing so, you instantly become the expert in your prospects eyes, and consequently attracting prospects to you rather than you having to chase after them.
Attraction marketing is the most natural and pleasurable way to grow your Network Marketing business. Yes, it takes work. And knowledge. You also need to implement solid business systems to support your efforts. But it is well worth the trouble.
You will be amazed at the number of highly targeted, qualified prospects you will ATTRACT to do business with you -- and only with you. It is difficult to resist someone who offers tremendous value. Even people who will never buy from you themselves will send you referrals!
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Attraction Marketing Mentors - Mike Dillard? Ann Sieg? Who To Follow?
There are two "influencers" in today's network marketing industry who are considered to be Attraction Marketing mentors by many: Mike Dillard and Ann Sieg.